Stop guessing.
Start simulating.

Test ads, pricing, and product decisions against AI-powered consumer simulations before you spend a euro in market.

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Knowledge Graph
Live
Use Cases

Decide with evidence.

Three product lines. One simulation engine. Each designed to eliminate a specific class of expensive mistake.

01 / Ads Testing

Know if your creative will land.

A/B-test ad headlines, body copy, and CTAs head-to-head against custom persona segments before committing budget. Compare variants side by side and see clearly which creative wins per customer group, by CTR, sentiment, and engagement.

  • Sentiment analysis per persona group
  • Click-through rate simulation
  • Direct agent response quotes
  • A/B comparison
Launching Soon 02 / Price Testing

Price with data, not gut feel.

Simulate how your customer base reacts to pricing changes before going live. Surface churn risk, value-perception shifts, and the optimal price point across segments.

  • Willingness-to-pay signals
  • Churn risk by segment
  • Value perception mapping
  • Tier sensitivity analysis
Launching Soon 03 / Product Launch

Pressure-test before launch day.

Test new product ideas against your customer base. Discover unmet needs, validate positioning, and surface objections you'll face at scale before you commit to a roadmap.

  • Unmet need identification
  • Positioning validation
  • Objection forecasting
  • Feature prioritization signals
Platform Features

Built for precision.

Every layer of the simulation stack is designed to produce decisions you can defend, not guesses dressed in data.

Persona Intelligence
Persona 01
Persona 02
Persona 03
Persona 04
1,000 profiled agents

Define your customer.

AI agents take on the personality of your customer segments, modelling their psychology, life circumstances, and behaviour at the level of an individual rather than an aggregate.

01  /  Persona  ·  Psychographic Depth
Knowledge Graph

Ground in reality.

We feed each agent structured context about your company, campaign, market, and industry. Every decision they make is anchored in your specific reality, not the generic priors of a base language model.

02  /  Graph  ·  Semantic RAG Layer
Simulation Engine
M1 M2 M3 M4

Run the simulation.

We expose your agents to the campaign, product, or pricing environment in question and let their behaviour unfold over weeks or months of virtual life. The simulation captures both the immediate reaction and the second-order effects we'd see in market.

03  /  Engine  ·  Behaviour Over Time
Decision Reports

Translate to insight.

We consolidate every agent's behaviour into a clean report that answers your original question. Want to dig deeper? Ask any agent a follow-up directly and get their reasoning, so your simulation stays interrogable, not frozen on a slide.

04  /  Report  ·  Follow-up Q&A
Pricing & Comparison

More signal. Less spend.

Standard ad pre-tests recruit a panel and slice it into 2–4 segments. Imago simulates 1,000 individually profiled consumer agents, at a fraction of the price.

Personas 5× vs. industry-standard 2–4 segments
The Price 1/3 vs. Kantar self-serve benchmark
vs. Industry Avg ~75% less than full-service ad-test incumbents
Provider Approach Respondents Segments / Personas Cost (5 ads)
UsImago ApproachAI agent simulation Respondents1,000 profiled agents Segments50+ unique Cost (5 ads)~75% less
Kantar LINK+ (self-serve) ApproachPanel survey Respondents~150 Segments2–4 Cost (5 ads)~$22,500
Kantar LINK+ (serviced) ApproachPanel + report Respondents~150 Segments2–4 Cost (5 ads)~$40K–$75K
System1 Test Your Ad ApproachEmotion panel Respondents~150 Segments2–3 Cost (5 ads)~$41K–$56K
Ipsos Creative|Spark ApproachSurvey + report Respondents~150–300 Segments2–3 Cost (5 ads)~$45K–$60K
Behavio ApproachRCT panel Respondents~500 Segments4–6 Cost (5 ads)~$11,000
Zappi Amplify Digital ApproachSaaS panel Respondents~400 Segments3–5 Cost (5 ads)~$6,000
OmniQuest (DE) ApproachVideo panel Respondents~300 Segments2–3 Cost (5 ads)~$8,500
Industry average ApproachMean of all 7 providers Respondents– Segments– Cost (5 ads)~$29,500

Indicative public list prices, April 2026.  Sources: Kantar Marketplace, System1, Ipsos, Behavio, Zappi, OmniQuest

Case Studies

See it in action.

Real simulations, real insights. Each case study walks through the question, the setup, and what the agents revealed.

01 / Ads Testing

The ad people liked, but did not buy from.

Seltzer Goods tested a "Keep Busy, Stay Indoorsy" puzzle ad across three lockdown-era customer groups. The simulation found 88.7% positive sentiment and 5.1% CTR, but zero purchases: the creative created goodwill, not commitment.

150 Agents
3 Segments
0 Purchases
Read case study 📣
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Founded By

The builder.

Florian Link
hello@tlg-ai.com  → LinkedIn  →

Florian
Link.

Founder & CEO, Imago

01 / Education

MSc Finance, HEC Paris
BSc Management, London School of Economics

02 / Background

Founded an AI consulting practice that was subsequently acquihired. Early believer in agentic AI systems for enterprise decision-making .

03 / Experience

Led AI Integration at Software Group, a B2B software consolidation platform operating across Germany.

Work With Us

Let's talk.

Tell us about the decision you're facing. We run the simulation and deliver the insights. No software to learn, no setup required.

Or find us on Imago Florian