Imago
Case Studies

See what simulation reveals.

A growing library of decisions tested in Imago before going to market. Pick a case to see the question, the setup, and what the agents revealed.

Ads Testing Apr 2026

The ad people liked, but did not buy from.

Seltzer Goods tested a "Keep Busy, Stay Indoorsy" puzzle ad across three lockdown-era customer groups. The simulation found 88.7% positive sentiment and 5.1% CTR, but zero purchases.

150Agents
3Segments
0Purchases
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