A growing library of decisions tested in Imago before going to market. Pick a case to see the question, the setup, and what the agents revealed.
A single Meta in-feed restock ad for Smilodox's Aesthetic Compression Collection, simulated against four DACH audience groups and 120 agents. High attention, high conviction, even reach, and a resonance gap the panel exposed before a euro went to media.
A single static mood-board for the Beverly Set in berry bliss, simulated against four DACH audience groups across four exposure contexts. The colour earned attention everywhere; what each group did with that attention is where the spend decisions live.
A single Meta in-feed image for buah, the freeze-dried-fruit DTC brand, simulated against four DACH audience groups and 200 agents. The lifestyle headline broke through everywhere; the missing ingredient list and price per 100g stalled two of four segments at the final step.
A single Instagram carousel anchored to an Öko-Test "sehr gut" seal, simulated against four DACH audience groups and 240 agents. The seal earned trust across the board; the missing dm-availability signal stalled three of four segments at the final step.
Two Instagram creatives, four DACH and UK audience groups, 800 agents. Variant B won 75% of forced-choice clicks, but the deeper finding was which group to drop from media spend entirely.
A real-world Facebook and Instagram campaign delivered 9.68x ROAS and a $4.87 CPA. Imago simulated the same ad against three lockdown-era personas and matched the CPA within cents, before any spend.
A single static smoothie-bowl creative tested on Instagram and TikTok against three German audience groups. Family shoppers converted at 13.3%; convenience-focused young pros stalled at 5.3% despite the highest positive sentiment in the run.
More case studies publish as we run them. Want one for your decision? Get in touch.