Warm reactions, zero purchases.

The Question

Would the "Keep Busy, Stay Indoorsy" creative stop the scroll, earn clicks, and convert first-time cold audiences while consumers were stuck at home and searching for indoor activities?

The Setup

We simulated the ad against three customer groups: The Nesting Homebody, The Thoughtful Gift-Giver, and The Family Activity Organizer. Agents reacted across social-style environments, producing sentiment, engagement, CTR, purchase intent, and quoted language.

Segments: The Nesting Homebody, The Thoughtful Gift-Giver, and The Family Activity Organizer.

What We Found

• 88.7% positive sentiment and 96.4% engagement showed the creative resonated strongly with people who reacted.
• A 7.5% response rate showed most impressions were still scrolled past, even in a favourable stay-at-home context.
• A 5.1% CTR showed the ad could earn clicks once noticed.
• 0 purchases, 0.0 ROAS, and 35.8% average final purchase intent showed affinity never crossed into buying commitment.
• Gift-givers were strongest at 91.9% positive sentiment and 5.4% CTR; homebodies revealed price/value objections; families needed clearer durability and age-fit signals.

The Implications

The creative was not broken; it was incomplete. The next test should sharpen the gift-oriented CTA, add value-framing for homebodies who questioned the $28 price point, make family durability and age-fit explicit, and run a follow-up conversion-focused simulation before scaling spend.